SHOE DESIGN EXPERT 6 February – 17 March
| 10 AM – 3 PM
The aim of this training programme is to ensure that designers, creatives and
professionals from different fields of design acquire the necessary knowledge to
confidently work in the shoemaking industry. This programme is suited to a wide
range of design-related students such as fine arts, product design, industrial
design, graphic design, fashion design, architecture, delineation, interior
design, and professionals working in the footwear sector who want to acquire
knowledge and/or reorient themselves to become professionals in footwear design.
Course topics covered:
• History of fashion and trends
• Footwear design
• Pattern making
• Manufacturing and quality
• Marketing and communication in fashion
• Ecommerce
• Social media strategy
• Digital design techniques
• Economic-financial feasibility plan
This programme aims to help students to put into practice the methods for product definition and design, as well as how to define strategy, product development, launch, marketing and innovation.
Course topics covered:
• Evolution of fashion business
• Trend research
• Fashion companies today
• Fashion buyer collection management
• The product merchandiser
• Management control
• The product manager
• Types of collections
• Future of fashion: ecommerce digitalisation
• Branding and marketing
MODULE 3
FASHION BRANDING 12 – 21 June | 10 AM – 3 PM
This programme will enable entrepreneurs and business managers to manage their brand in the most efficient, presentable, and well-directed way possible, providing real tools that can be put into practice from day one. Students will learn how to generate effective communication and branding strategies to have a decisive impact on the achievement of their brand’s objectives.
Course topics covered:
• The history of trademarks
• Packaging
• The strategy
• Offline point of sale
• The brand
• Fairs
• Naming and legal protection of branding
• Influence and press management
• Corporate image
• Product vs. brand
• Communications plan
• Online point of sale
• Social media
• The history of trademarks
• Packaging
• The strategy
• Offline point of sale
• The brand
• Fairs
• Naming and legal protection of branding
• Influence and press management
• Corporate image
• Product vs. brand
• Communications plan
• Online point of sale
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